Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen)

Pengaruh Lokasi, Fasilitas dan Biaya Pendidikan Terhadap Keputusan Siswa Memilih SMK Mulawarman Balikpapan

Sri Indah Musliati — 2025-12-25

This study aims to determine the influence of location, facilities, and education costs on students' decisions in choosing SMK Mulawarman Balikpapan. The research method used is a quantitative approach with multiple linear regression analysis techniques. Data were collected through distributing questionnaires to respondents and analyzed using SPSS software version 26. The results of the t-test showed that the location variable had a positive and significant effect on the decision to choose a school (t = 5.657; sig 0.000), as well as the facility variable which showed a positive and significant effect (t = 2.606; sig 0.012). Conversely, the education cost variable had a negative and significant effect on students' decisions (t = -5.167; sig 0.000). The partial coefficient value shows that location contributed the most at 56%, followed by facilities at 21.1%, while education costs had a negative effect at 55.6%. These findings indicate that the more strategic the location and the better the facilities available, the higher the likelihood of students choosing that school. However, the higher the education costs borne, the lower the tendency of students to choose that school.

Pengaruh Faktor Lokasi dan Strategi Penetapan Harga Terhadap Pendapatan Outlet Juragan Es Teh (Studi Kasus di Kelurahan Gondangwetan)

Amaliya Nur Khasanh — 2025-12-25

This study aims to analyze the influence of price and location factors on business revenue at Juragan Esteh outlets in Gondangwetan Village. In the midst of increasingly tight business competition, business actors are required to be able to understand consumer behavior and factors that influence purchasing decisions. Price and location are two important aspects that can determine the success of a business in attracting and retaining customers. The research method used is observation and direct interviews with business owners to obtain information related to pricing strategies and business location selection. The results of the study show that affordable and varied prices can attract consumers from various circles, while strategic locations on the side of the highway facilitate access and increase business visibility. These two factors significantly contribute to increasing business revenue. Thus, a proper understanding of pricing strategies and location selection is very important in supporting the success and sustainability of small businesses in the beverage sector.

Pengukuran Risiko dan Expected Value pada Keputusan Pemasaran Bancassurance di Industri Keuangan

Rahmat Akbar — 2025-12-25

This study aims to analyze the influence of perceived risk, product benefits, and marketing communication quality on customers’ decisions to purchase bancassurance products using the expected value approach. This approach is employed to explain how customers evaluate the probabilities of potential benefits and risks before making decisions under conditions of uncertainty. Primary data were collected through a questionnaire that was validated using expert-based content validity and tested for reliability using Cronbach’s Alpha. Data were analyzed using descriptive techniques and decision analysis based on expected value. The results indicate that perceived risk, product benefits, and marketing communication quality significantly affect purchasing decisions, with communication quality emerging as the most dominant factor. A higher expected value significantly increases customers’ likelihood of choosing bancassurance products. These findings highlight the importance of transparent information, enhanced product benefits, and simplified risk structures in improving bancassurance marketing effectiveness. This study contributes to the development of risk-based marketing strategies in the financial industry and offers empirical insights for banks in designing more competitive marketing communications and protection products.

Pengaruh Diskon dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Pengguna Aplikasi Blibli

Firman Syakri Pribadi — 2025-12-25

This study aims to determine the effect of discounts and consumer trust on purchasing decisions of users of the blibli application on students of the economics faculty of the University of West Sumatra. This research uses quantitative research with descriptive research methods. The sample in this study were students majoring in management at the economics faculty of the University of West Sumatra, using a purposive sampling method. Data were collected by distributing questionnaires that met the requirements of 33 people. The data analysis technique in this study used descriptive statistical analysis methods; test data quality using validity test, reliability test; classical assumption test using normality test, multicollinearity test, heteroscedasticity test; multiple linear regression analysis; hypothesis testing using t test, f test; and determinant coefficient analysis (R2). The results of multiple linear regression test Y = 15,803 + 0.021X1 + 0.677X2, and the T and F tests show that the discount does not have a significant effect on purchasing decisions on sig 0.927 > 0.05, consumer confidence has a significant effect on purchasing decisions on sig 0.002 < 0.05 and simultaneously discounts and consumer confidence have a significant effect on purchasing decisions on sig 0.000 < 0.05. while the Adjusted R Square value of 0.395 shows that 39.5% of the variation in purchasing decisions at blibli can be explained by the two independent variables, the remaining 59.5% is explained by other factors outside the study.

Pengaruh Electronic Word of Mouth dan Web Quality Terhadap Kepercayaan Konsumen Pada Toko Online Lazada di Kota Pariaman

Vellia Vebriana — 2025-12-25

This research aims to determine the influence of electronic word of mouth and web quality on consumer trust in the Lazada online store in Pariaman City. The population in the study was the people of Pariaman City with a sample of 81 respondents. This type of research is quantitative. The research data source uses primary data obtained from distributing questionnaires which were tested for validity and reliability. The data analysis technique in this research uses multiple linear regression, classical assumption testing, hypothesis testing and coefficient of determination. Data processing in this study used the SPSS version 29 program. The research results obtained a multiple liner regression value Y = 0.850 + 0.267 X1 + 0.589 web quality has a positive and significant influence on Lazada consumer trust in Pariaman City, and simultaneously electronic word of mouth and web quality have a positive and significant influence on Lazada consumer trust in Pariaman City. From the results of the coefficient of determination, the Adjusted Rsquare value is 0.743, meaning that the independent variable is able to influence the dependent variable by 74.3% while the remaining 25.7% is influenced by other variables not examined in this research.

Penentuan Opsi Investasi Optimal pada Pasar Modal Volatil

Rahmat Akbar — 2025-12-25

The increasing volatility of the capital market driven by global economic uncertainty requires investors to select optimal investment options despite limited information. This study aims to analyze investment decision-making using three primary approaches under uncertainty: the Maximax, Maximin, and Minimax Regret methods. The data consist of historical returns from several large-cap stocks listed on the Indonesia Stock Exchange (IDX) over the past three years, which show substantial fluctuations. The analysis compares payoff values under different market conditions (optimistic, moderate, and pessimistic) and calculates regret levels to identify the most efficient investment alternative. The findings indicate that the Maximax method favors high-risk stocks with the highest potential returns, the Maximin method prioritizes stable defensive stocks, while Minimax Regret offers the most balanced decision by accounting for potential opportunity losses. Managerial implications highlight the importance of understanding investor risk profiles when formulating investment strategies and the need for financial institutions to provide uncertainty-based analytical tools. This study contributes to the investment decision-making literature in volatile markets by demonstrating the applicability of classical uncertainty decision models in generating adaptive and measurable investment strategies.

Electronic Commerce Aplications

Gebrilla Yoerdan — 2025-12-25

The development of electronic commerce (e-commerce) has brought fundamental changes to the way businesses operate in the digital era. Advances in information technology, increased internet penetration, and the growth of digital payment systems have positioned e-commerce as one of the main pillars of modern business strategies. This study aims to examine the significance of e-commerce applications in the modern world and their impact on business operations. The method employed is a literature review, analyzing various relevant scientific sources to identify concepts, benefits, challenges, and implications of e-commerce implementation. The findings indicate that e-commerce plays a crucial role in improving operational efficiency, expanding market reach, increasing sales and revenue, strengthening digital marketing strategies, and enhancing supply chain manage ment. In addition, e- commerce enables data-driven decision making and enhances competitiveness, particularly for small and medium - sized enterprises. However, the implementation of e-commerce also faces challenges such as intense competition, data security risks, and the potential for online fraud. Therefore, businesses are required to continuously adapt and develop appropriate strategies to optimize the utilization of e-commerce in a sustainable manner.